© ESG Environmental, Social, and Governance
ESG stands for Environmental, Social, and
Governance. Investors are increasingly applying
these non-financial factors as part of their
analysis process to identify material risks and
growth opportunities.
Environmental, Social and Corporate
Governance, also known as ESG, describes the
three main areas of concern that have developed
as the central factors in measuring the
sustainability and ethical impact of an investment
in a company or business. Within these three
areas are a broad set of concerns that are
increasingly being included in the non financial
factors that figure in the valuation of equity, real-
estate, corporations and all fixed-income
investments. ESG is the catch-all term for the
criteria used in what has become known as
Socially Responsible Investment.
History
Throughout history, the holders of financial
assets have made decisions as to where those
assets will be placed. The decisions were based
on various criteria, financial return being the
predominant one.[1] However there have always
been plenty of other criteria for deciding where
to place your money – from Political
considerations to Heavenly Reward. There were
also those whose decisions were based on
ethical criteria, the Free Traders, the Quakers and
the early Abolitionists amongst them. A long,
though not widely adopted, tradition of socially
responsible work practices existed in Britain
dating back to the industrial revolution of the
18th and 19th century, such figures as Robert
Owen in his New Lanark Mills,[2] John Cadbury’s
Quaker run factories in Birmingham, William
Lever's Port Sunlight village [3] had all
contributed to the promotion of workers’ welfare
and rights, not to mention providing ample
evidence that socially responsible work practices
need not be financially damaging. Titus Salt in the
middle of the 19th century had even recognised
the damage that his mills’ smoke and pollution
were emitting and had attempted to clean up the
town of Bradford, England using his family
business’ dominance of manufacturing in that
area.[4] But it was in the 1950s and 60s that the
vast pension funds managed by the Trades
Unions recognised the opportunity to affect the
wider social environment using their capital
assets [5] - in the United States the International
Brotherhood of Electrical Workers invested their
not inconsiderable capital in developing
affordable housing projects, whilst the United
Mine Workers invested in health facilities.[6]
In the 1970s the worldwide abhorrence of the
apartheid regime in South Africa led to one of the
most renowned examples of selective
disinvestment along ethical lines. As a response
to a growing call for sanctions against the regime,
the Reverend Leon Sullivan, a Board Member of
General Motors in the United States drew up a
Code of Conduct in 1971 for practising business
with South Africa. What became known as the
Sullivan Principles attracted a great deal of
attention and several reports were
commissioned by the Government, to examine
how many US companies were investing in South
African companies that were contravening the
Sullivan Code. The conclusions of the reports led
to a mass disinvestment by the US from many
South African companies. The resulting pressure
applied to the South African regime by its
business community added great weight to the
growing impetus for the system of apartheid to
be abandoned.[7]
In the 1960s and 70s Milton Friedman, in direct
response to the prevailing mood of philanthropy
argued that social responsibility adversely affects
a firm’s financial performance and that regulation
and interference from Big Government will
always damage the macro economy.[8] His
contention that the valuation of a company or
asset should be predicated almost exclusively on
the pure bottom line (with the costs incurred by
social responsibility being deemed non-
essential), underwrote the belief prevalent for
most of the 20th century. Towards the end of the
century however a contrary theory began to gain
ground. In 1988 James S. Coleman wrote an
article in the American Journal of Sociology
entitled Social Capital in the Creation of Human
Capital, the article challenged the dominance of
the concept of ‘self-interest’ in economics and
introduced the concept of Social Capital into the
measurement of value.[9]
On March 24, 1989 the oil tanker the Exxon-
Valdez struck a reef in the Prince William Sound,
Alaska and the resulting oil spill covered 1,300
miles (2,100 km) of pristine coastline with 10.8
million US gallons (41,000 m3) of crude oil.[10]
The environmental cost of the disaster combined
with the financial cost of the clean up (and the
threat of financial penalty to Exxon) caused the
industrial world to re-think their definitions of
risk. In direct response to the Exxon-Valdez
disaster, a group of high value North American
investors combined to form the pressure group
Ceres in November 1989. It applied a new form
of pressure however, acting in a coalition with
environmental groups, it used the leveraging
power of its collective investors to encourage
companies and capital markets to incorporate
environmental and social challenges into their
day-to-day decision-making. The Ceres coalition
today represents one of the world’s strongest
investment groups with over 60 institutional
investors from the U.S. and Europe managing
over $4 trillion in assets.[11]
Although the concept of selective investment was
not a new one with the demand side of the
investment market having a long history of those
wishing to control the effects of their
investments, what began to develop at the turn
of the 21st century was a response from the
supply-side of the equation. The investment
market began to pick up on the growing need for
products geared towards what was becoming
known as the Responsible Investor. In 1998 John
Elkington, co-founder of the business
consultancy SustainAbility, published Cannibals
with Forks: the Triple Bottom Line of 21st Century
Business in which he identified the newly
emerging cluster of non financial considerations
which should be included in the factors
determining a company or equity’s value. He
coined the phrase the Triple Bottom Line,
referring to the financial, environmental and
social factors included in the new calculation. At
the same time the strict division between the
environmental sector and the financial sector
began to break down. In the City of London in
2002, Chris Yates-Smith a member of the
international panel chosen to oversee the
technical construction, accreditation and
distribution of the Organic Production Standard
and founder of one if the City of London’s leading
Branding Consultancies, established one of the
first environmental finance research groups. The
informal group of financial Big-wigs, City Lawyers
and Environmental Stewardship NGOs became
known as The Virtuous Circle, its brief was to
examine the nature of the correlation between
environmental and social standards and financial
performance. Several of the world’s big banks
and investment houses began to respond to the
growing interest in the ESG Investment Market
with the provision of sell-side services, among the
first were the Brazilian bank Unibanco, and Mike
Tyrell’s Jupiter Fund in London which used ESG
based research to provide both HSBC and
Citicorp with selective investment services in
2001.
In the early years of the new millennium, the
major part of the investment market still
accepted the historical assumption that ethically
directed investments were by their nature likely
to reduce financial return. Philanthropy was not
known to be a highly profitable business and
Friedman had provided a widely accepted
academic basis for the argument that the costs
of behaving in an ethically responsible manner
would outweigh the benefits. However the
assumptions were beginning to be fundamentally
challenged. In 1998 two journalists Robert
Levering and Milton Moskowitz had brought out
the Fortune 100 Best Companies to Work For,
initially a listing in the magazine Fortune, then a
book compiling a list of the best practicing
companies in the United States with regard to
Corporate Social Responsibility and how their
financial performance fared as a result. Of the
three areas of concern that ESG represented, the
environmental and social had received most of
the public and media attention, not least
because of the growing fears concerning climate
change. Moskowitz brought the spotlight onto
the Corporate Governance aspect of Responsible
Investment. His analysis concerned how the
companies were managed, what the stockholder
relationships were and how the employees were
treated. He argued that improving Corporate
Governance procedures did not damage financial
performance, on the contrary it maximised
productivity, ensured corporate efficiency and led
to the sourcing and utilising of superior
management talents. In the early noughties, the
success of Moskowitz’s list and its impact on
company’s ease of recruitment and Brand
reputation began to challenge the historical
assumptions regarding the financial effect of ESG
factors.[12]
In 2005 however a quantum leap was taken in
the integration of ESG considerations into the
mainstream investment market. The United
Nations Environment Programme Finance
Initiative commissioned a report from the
international law firm Freshfields Bruckhaus
Deringer on the interpretation of the law with
respect to investors and ESG issues. The
conclusions of the report were startling.
Freshfields concluded that not only was it
permissible for investment companies to
integrate ESG issues into investment analysis but
it was arguably part of their fiduciary duty to do
so.[13][14] Where Friedman had provided the
academic support for the argument that the
integration of ESG type factors into financial
practice would reduce financial performance,
numerous reports began to appear in the early
years of the century which provided research
that supported arguments to the contrary.[15] In
2006 Oxford University’s Michael Barnett and
New York University’s Robert Salomon published
a highly influential study which concluded that
the two sides of the argument might even be
complementary – they propounded a curvilinear
relationship between social responsibility and
financial performance, both selective investment
practices and non-selective could maximise
financial performance of an investment portfolio,
the only route likely to damage performance was
a half-hearted middle way of some degree of
selective investment.[16] ESG began to cease
being the exclusive domain of the patronised Do-
Gooders. Besides the large investment
companies and banks taking an interest in
matters ESG, an array of investment companies
specifically dealing with Responsible Investment
and ESG based portfolios began to spring up
throughout the financial world.
The development of ESG factors as
considerations in investment analysis is now
widely assumed by the investment industry to be
all but inevitable.[17] The evidence supporting a
nexus between performance on ESG issues and
financial performance is becoming greater and
the combination of fiduciary duty and a wide
recognition of the necessity of the sustainability
of investments in the long term has meant that
Environmental Social and Corporate Governance
concerns are now becoming increasingly
prominent in the Investment Market’s mind.[18]
ESG has become less a question of philanthropy
than practicality.
There has been wide uncertainty and debate as
to what to call the inclusion of intangible factors
relating to the sustainability and ethical impact of
investments. Names have ranged from the early
use of buzz words such as Green and Eco, to the
wide array of possible descriptions for the types
of investment analysis - Responsible Investment,
Socially Responsible Investment, ethical, extra-
financial, Long Horizon Investment (LHI),
enhanced business, corporate health, non-
traditional - the list is long. But the predominance
of the term ESG has now become fairly widely
accepted. A survey of 350 global investment
professionals conducted by AXA Investment
Managers and AQ Research in 2008, led by Dr Raj
Thamotheram, Director of Responsible
Investment at AXA, concluded that although both
ESG and ‘Sustainable’ were the most commonly
used names for the new data integrated into
mainstream investment analysis, the vast
majority of professionals preferred the term ESG
to describe such data.
Over the last couple of years, a series of ESG
research, analysis and ratings providers have
emerged in this field.